
Jill Shulman
Former U.S. Marine Corps combat engineer officer, leadership expert, and author of The Bravery Effect.
3
APPEARANCES
3
PODCASTS
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Aug 27, 2026
Jill Schulman: The Science of Bravery (Explained by a Former Marine)
26:38
26:38
26:38
26:38

Jill ShulmanGUEST
But so what- the first thing that comes to mind is, you know, when I look at the definition of bravery, it is voluntary action in the presence of fear toward a noble, worthwhile goal.

Jill ShulmanGUEST
So first and foremost, the difference between, like, bravery and, like, bravado or stupid bravery is y- it has to be pointed to an intrinsic self-concordant goal, so something you really want.

Jill ShulmanGUEST
Someone might say, like, "I'm just not a marathon runner, but I never wanna be a fricking marathon runner." They're not gonna be brave to do it 'cause they don't want it.

Jill ShulmanGUEST
You know, for me, the road to earning the United States Marine title was something that was a noble, worthwhile goal, so I wanted to keep working toward it.
12 MINS LATER
Break Through Sales Fears Using Science-Backed Bravery Techniques
1:18
1:27

Jill ShulmanGUEST
And from a, if we look at the science behind fear, if sometimes fear controls your behavior, you're just normal 'cause you're human.

Jill ShulmanGUEST
We know from Daniel Kahneman's research, um, who he won the Nobel Prize for this research, that we're twice as motivated to eliminate risk or to avoid what we fear than to move toward what we want.
17 MINS LATER
