And also, before you answer that question, if you can explain a little bit more about America's outdoor era, what you want to do, and then yeah, what you're seeing could happen.

We've just like, the team is so passionate about this, which I love.

We all have young kids.

We really... deeply care about the outdoors which is why we're here not in other industries and so it just feels like almost like a passion project but it's work because we all get our kids you know we laugh but like in the mornings too I'm like make my kids like sit outside if we can have breakfast get the morning light like we do all these things and I'm like there's a reason and and then we get into um the science behind it and it's it's quantifiable it's undeniable and yet We are so broken as a system to connect these to health outcomes, to health care, to costs as a nation.

And the only, you know, thing that could benefit from, you know, there's many things that could benefit, but the outdoor industry that we represent is the biggest beneficiary of these things going right along with, you know, obviously health care for all Americans.

And so as CEOs started talking about health more, I think it's been especially since COVID, where you'll see RV CEOs we talked to or boat CEOs that traditionally weren't on the health side of things because they couldn't connect to the physical health side as much as bike companies or ski companies.

They're the ones talking about mental health and the mental health of getting your family an RV trip and disconnecting from the screen or getting... family outside on the water, the blue mind science is incredible.

and like the indoor pool and screens and everything that you're feeling doing this work as a parent of two small kids?

You're so exhausted and you're so tired and you're just trying to get to the next day that you don't think about the journaling aspect of writing down what every day looks like because it's so exhausting to live it.

Yeah, it is.

It is.

Would it be okay if I shared that wiring story for people who haven't read the book yet? So after my divorce, I remodeled my dining room and kitchen.

Those rooms are right next to each other.

We knocked out the wall, made them one big room and just tore everything out.

My house was like very 80s fabulous.

Yeah.