What's the risk?

You see this look in the eyes.

What is the...

The look is like, okay, I think from this place to the door is about seven paces if I really puff it.

And I mean, I think essentially what it is, is...

There's very few people, again, because we live in this world of hierarchy and comparison.

So there's very few people who feel like, oh, I'm going to take on the role of being the guy who's compared to the late husband who died suddenly.

Because you still talked about him.

Mm.

And so he again said, "I'm sorry." Uh, and everybody in the room begins to cry, and honestly, the next 30 minutes or so, I don't remember at all.

I, I can't recall what happened.

All I know is that people I knew started kind of showing up at the hospital.

I think I called our friend Mike, and I was like, "Here's what happened," and then he did something and called [laughs] a bunch of other people, and people just started showing up at the hospital.

I had to call his parents-

It's hard

... to, like, to, to unlock that entanglement.

[laughs]

It is...

If you just picture how would Lidl make a pub, it is exactly how you would imagine it.

Like, there is Lidl branded things, um, on the walls.

There's a Lidl trolley that's been converted into, like, a, like, a seating area.

Um, and then they have, you know, in a regular pub the way they kind of have mirrors with, like, maybe a Guinness embossed on it, they've done that with, like, their own brand drinks and things.

So it is very, very on brand for Lidl, and the colors and everything is, you can tell immediately it's Lidl.

[laughs] I mean, is, is, is anyone locally worried that a pub has suddenly been opened by such a big, famous company? I mean, it's not, it's clearly not a, a small local business.