Jesse James Garrett

There's a meta, there's a meta-sensemaking.

[laughs] There's meta-sensemaking with a Jesse James Garrett on top.

[laughs]

Yeah.

I worked my way through, uh, graduate school and, um, then, uh, as a, a younger man, um, kind of hitting a wall with, um, doing digital design and interaction design, UI design, um, wanted to go back to school again, um, and found the University of Sydney was a, a good place to, uh, take a break for a couple years as well as do a research degree in data visualization As I was assigned a, a mentor who was, uh, uh, a, you know, leader in that field, um, the interaction became how do you parse large volumes of data.

Um, and then returning back from the university, this notion of user experience, um, began to take shape as sort of bounded by Adaptive Path and Jesse James Garrett, and these, these concepts of it's not so much about what the interface looks like, it's about the experience that the user has with it.

And that was revolutionary, because now we had these applied behavioral sciences in our toolkit to be able to talk and understand with users where the subjective interface is beginning to fail, where those confusion points are.

Because before that, it was all this sort of artistic showcase of, of your subjective presentation, um, may be slick and may be, uh, may be cool, but, but certainly I can't see where the button or the call to action is, and I can't move through the process very easily.