Jesse Daystar

Uh, and there's no denout- there's no doubt that this is due, at least in part, to cotton's sort of green/sustainable/environmentally sound renaissance that we are enjoying in the eye of the consuming public, um, vis-à-vis certainly polyester and man-made fibers.

So to that end, we are gonna be talking with someone today, Mr. Jesse Daystar.

He is the vice president and chief sustainability officer over at Cotton Incorporated.

Now, back in May, the good folks at Cotton Incorporated started promoting a large and sprawling effort, data collection effort, that they had conducted called a life cycle assessment, which ambitiously set out to gauge cotton's sort of a lot of different environmental touchpoints, uh, at all stops from the field to the bale outside the gin house basically, uh, through that s- production supply chain.

So Jesse is going to be joining us today to talk about the assessment's findings and about how you as a cotton producer should be proud of the product that you are, uh, producing and sending out into the world.

So actually, we're gonna bring you that interview right now.

So that is Mr. Jesse Daystar.

Now, Jesse got his PhD in forest biomaterials from NC State University, which makes him, you know, one of about a zillion Wolfpack ag professionals that I meet in the cotton industry.