So what other trends are you guys seeing?

So the next one I think is interesting is the travel trust equation.

And that's where human expertise is what makes the difference.

We've already touched on this in a way, right? Where it's sort of this combination of 70% of travelers report trusting the hotel staff as a travel planning resource.

I think we can all relate to that.

But 63% are also trusting AI tools when they're making travel decisions.

And they're starting to use AI to create itineraries.

But it seems like that is alive and well.

Do you think if we took the noise away, What do you think the percentage of the people are all about doing good or all about making sure that the right thing gets done? And it's the engine that's feeding the other side is actually what's maybe making us not do better.

I think that's not far from being accurate, probably for the first part, I would say.

I think that...

I do a webinar that often starts off with audience members defining two terms for themselves.

And I almost instantly get a question, what do you mean for myself? And I was like, well, I'm operating the but like Lou, you and I are two different human beings.

Shocker to the listeners.

And there's a possibility that we're using the same word, but it means something different to each one of us.

What did it mean to you?