And I think it points to something else you do really well that you talk about that I would love more insights on around your creating a brand that connects to people, because that's a great example of someone who understands what her people want and has connected with them in a deeper way.

Yeah.

So I think right now what we are seeing, especially with AI, is that people want to connect with you.

They really truly do.

They want to know there's a person behind that.

The only way to do that is through stories.

Being able to share your experiences and pull them in through that, making you a real person.

Are there other big things that you see in your membership with people you coach that get in the way of scaling?

You know, how did you start doing what you're doing now? And give us some history behind it all.

Of course.

So I help therapists go from overwhelmed and feeling like they have to continually be in their practice, trading time for money.

And I teach them how to take the questions that they're continually being asked or the psychoeducation that they're continually teaching and turn it into a digital product or service that they can passively sell and market to their audiences.

It It started off because I actually, I don't have my background in therapy.

I was supposed to go and get my master's in social work and put it off because it was very unknown at that time what the degree was going to look like.

And I didn't have the guidance.

And then how do we start? How do we take it from there to, you know, start creating a product or something that that they can then sell while they're sleeping? Yes.