Jennifer Aaker

Um, but from then, we got Brian Solis, who many of you know is well known in the social media, um, area with-for his writings.

Um, John Hamm, who wrote a book on leadership, Andy Smith, and Stanford's own professor, Jennifer Aaker, who wrote Dragonfly Effect, as well participated.

Um, so that type of pres-participation is great.

Business leaders, MC Hammer, you saw in the, in the video, um, a well-known VC, Josh Kopelman.

Be present and, and tailor the offer to, to their, their, their lived experience.

So research by a psychologist at, at Stanford, Dr. Jennifer Aaker, she found, this is a mic drop stat, that when you attach a story to a statistic, it's 22 times-

Yeah

... more memorable.

I reached out to Dan Ariely, who was really responsive.

I reached out to Jennifer Aaker, who is a professor at, um, the Stanford Business School.

Um, and I reached out to a professor who was, um, doing some more computational neuroscience stuff, um, w- with, um, MRIs, um, at Berkeley.

And I just started talking to them about the research they were doing.