Let's start with butter.

Yes.

So I always say you are what your cow eats.

Most cows out there are being confined inside.

They're not getting any sunlight.

They're not getting any exercise, and they're being fed GMO soy and corn.

That is intentional.

Um, so tell us more about that.

(laughs)

...they're bloated, they're tired, they are having health issues, and this is what they're doing.

This is normalized.

And the reason you, you are pursu...

Like, if you see a brand seven times, you, you have recognition towards it, right? Why do you see Oatly on endcaps? Why, when you go to the dairy-free section, which, by the way, maybe your nutritionist or your dietician or your doctor said, "Go dairy-free," you go to dairy-free and you look around and you think, "Wait a minute, there's like a million dairy-frees, what am I gonna get?" You're gonna get the one in the center, at eye level, the one that has seven columns, three rows.

These companies pay money-

Mm-hmm.

But, but anyway, what I wanna tell people is like, there is a food swap.