Jeffrey Sonnenfeld

Well, just wait.

Jeff Sonnenfeld is going to write that piece.

Yes.

They're both

It seems that they do.

A group of academics at Yale, led by Jeffrey Sonnenfeld, has been collecting data on announcements, and if you believe their data collection effort, firms have, for the most part, stuck to- To what they promise to do.

Now, I get the public relations motivation for brands, but official sanctions, as you mentioned, designed to damage the Russian economy by depriving it of things that it finds extremely important.

Would private sanctions really have much of an effect on Russia if someone couldn't get the brand of cigarettes they prefer, or they couldn't buy the type of computer printer they like?

Okay, so to do this research, first thing that you need is complete data on which firms have sanctioned Russia, and so it's possible to get a hold of that.

Who's compiling that again?

So the data are compiled by a team at Yale University led by Jeffrey Sonnenfeld.

They use information on public announcements on whether a firm intends to exit Russia, to limit its footprint, or whether a firm chooses to continue with business as usual.