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Jeffrey R. Beir

Founder of eRoom Technology

Oct 7, 2026

speaker_7UNKNOWN
10:31
[laughs]
10:32
Um, candidly, I'm not sure how anything get done-- gets done in the State Department given an org chart like this, 'cause I don't understand how to operate in that environment.
10:40
But I will say, I have seen startup org charts that look like this, so this is not as humorous, right? Um, as, as I said in the kinda the preview, this is really not about the org chart, but I think this represents kind of a core problem with some startups that I see, which is there's a little bit of a sense on role and responsibility and less around accountability and what needs to get done, and that's what we're gonna spend a lot of time talking about today, okay? So talking a little bit about kinda startups and, and later stage companies.
11:12
There's a, a, a couple people that I've worked with, Kathryn Catlin and Bouja Cookman, that have this framework for the stages of growth of companies and what they call the spin cycle that happens at different stages of growth.
11:25
And there's a natural thing that happens in companies where the organization and the structure you put in place in the early days around the startup, where you're developing the product and getting initial market feedback, needs to change as you scale it, as you go to market, as you get revenue, as you start to hire distributed people in the field.
11:43
And it'll change again when you start to broaden out and go worldwide, and you start to, um, build multiple levels into the management structure, perhaps as you're getting to be profitable and you're opening new divisions.
11:55
And it'll change again when you get to multiple products and multiple markets as a, as a large company.

15 MINS LATER

speaker_9UNKNOWN
26:58
[laughs]
speaker_1ADVERTISER
0:55
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0:58
[gentle music] Um, so this topic, this is not what I do for a living, I'll put that out there first.
1:31
But this was born out of several conversations I've had with a few teams in the ILab, and kinda Jody encouraged me to, "Why don't you put it together and put your thoughts into a, some kinda pitch so we can at least kinda talk people through the topic?" It's not a overly complex topic, but it's also not an easy topic to have in a discussion with a co-founder.
1:52
And so we're gonna spend some time on that today.
1:54
Um, I think it is a good lunch topic because it is a little bit more conversational, but I'm gonna do a little bit of lecturing.
2:00
I hope you don't mind that.
2:02
Um, what I wanna do today is present two things.

8 MINS LATER

speaker_7ADVERTISER
9:50
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