Skip to main content
Jeff Jones

Jeff Jones

Performance coach specializing in mental toughness with 20+ years of collegiate football experience at Auburn, Boise State, Arkansas State, and Appalachian State; currently Head Football Athletic Performance Coach at University of Northern Iowa

Jun 29, 2026

21:25
Yeah.
21:27
Well, what I will tell you, one of my, you know, I love teaching all these reps and I think they're all impactful, but I really love rep three focus because it's so relevant right now.
21:38
And what focus is about is what you focus on grows.
21:42
And we all have a challenge right now and that's our smartphone.
21:47
I know.
21:48
What was going on is that the lead researcher in focus and intention science talks about He studied this his whole life.
21:57
And he talks about if he's addicted to the smartphone and he spent his whole professional life studying this stuff, he's like, most of us or all of us are pretty much addicted to our smartphone.

6 MINS LATER

27:49
And what would be a few other reps that anyone could start practicing right now?
9:52
... because I, I think the framework is really, really interesting and, and so maybe you could just kind of give us a little bit of, you know, a very high level explanation of what the framework is and then how you ended up coming up with this framework.
10:04
Yeah.
10:05
So this is how it all started.
10:07
20 years I've been coaching.
10:10
First 10 years, purely strength, power, speed, build resilience in the athlete's body.
10:18
How can I come up with the best training program to maximize our athlete's genetic potential? And then through those 10 years, you read, you study, uh, and what I figured out was that was becoming pretty empty if it was all about just the physical performance side.
10:37
And then I also saw a lot of things where athletes, you know, you get frustrated where some athletes just aren't reaching their potential.

9 MINS LATER

20:09
You know, how, how was, how was that received?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.