
Jeff Jones
Performance coach specializing in mental toughness with 20+ years of collegiate football experience at Auburn, Boise State, Arkansas State, and Appalachian State; currently Head Football Athletic Performance Coach at University of Northern Iowa
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APPEARANCES
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Jun 29, 2026
758: The Intentional Edge: Building Standards That Sustain Excellence with Jeff Jones
21:27
21:48
21:57
27:49

Jeff JonesGUEST
Well, what I will tell you, one of my, you know, I love teaching all these reps and I think they're all impactful, but I really love rep three focus because it's so relevant right now.

Jeff JonesGUEST
What was going on is that the lead researcher in focus and intention science talks about He studied this his whole life.

Jeff JonesGUEST
And he talks about if he's addicted to the smartphone and he spent his whole professional life studying this stuff, he's like, most of us or all of us are pretty much addicted to our smartphone.
6 MINS LATER

Cindra KamphoffHOST
And what would be a few other reps that anyone could start practicing right now?
Train Your Mind or Lose Your Edge
9:52
10:10
10:18
10:37

Christian NapierHOST
... because I, I think the framework is really, really interesting and, and so maybe you could just kind of give us a little bit of, you know, a very high level explanation of what the framework is and then how you ended up coming up with this framework.

Jeff JonesGUEST
First 10 years, purely strength, power, speed, build resilience in the athlete's body.

Jeff JonesGUEST
How can I come up with the best training program to maximize our athlete's genetic potential? And then through those 10 years, you read, you study, uh, and what I figured out was that was becoming pretty empty if it was all about just the physical performance side.

Jeff JonesGUEST
And then I also saw a lot of things where athletes, you know, you get frustrated where some athletes just aren't reaching their potential.
9 MINS LATER