He's the president of the Northeastern Lumber Manufacturers Association.

The workability and be able to shape it and turn it and make it into any number of hundreds of different products.

Yep.

So when you logged into the game, we would put the intel items, uh, uh, you know, again, like we were talking with Connor earlier, like, hey, what is a place where we can put it where people, like where more people would see it? We could put those in Canon Fodder, but what if they don't read C- like Canon Fodder? How do we get that lore drop somewhere? And so we would work with the community team, like, "Hey, let's put that, yeah, actually let's use the message of the day for, for one of those spots so that like you could get those little lore drops that would go in.

And then it's one of those, well, where do we collect all those? Because then once they go away, they kind of just go away.

Um, and we do think about like people running Halopedia, how do they collect stuff? Well, how does it make it easier to reference? And, um, and it was always, it was always very, very kind, uh, and humbling when people, you know, we'd put out a Chronicle and people would like, "Oh, will you collect this? Will you, I hope you, you put this like all in a book and, you know, like collect them in one." And we were always hoping that that would be the case kind of along and along, and when it picked up enough steam, especially like when our, when our publishing partners and stuff were really keen on it, we're like, okay, this looks like this is gonna be a thing.

So, you know, we kind of, as we're mapping that trajectory out and then we knew, you know, that we also wanted to add, uh, you know, stories, stories in.

But I think that when you do something like Evolutions and Fractures, um, and, and Evolutions was before my time, but, you know, it's, it's a similar thing to Fractures is those kinds of things serve a couple of different purposes.

Number one, they serve to flesh out the universe.

Mm