So how is what you're doing different than some of the messaging tools like Tibco, and Splunk, and, and things of that nature? How, how is what you're doing different than that?

Yeah, I think the... you know, there's a few ways we could describe that, but the first way is, is, is really what I mentioned before.

We try and be really, really neutral with how we connect customer data, and what that means is that the customer gets to set the demands, the requirements for how their internal data infrastructure works.

We're extremely flexible.

Um, our actual technology solution can sit on prem completely.

It doesn't have to be cloud hosted, so that means the customer's data never needs to leave their firewalls if they don't want it to.

That is extremely important to a lot of our customers for security reasons, and proprietary information reasons, and things like that.

So w- what would you take, say are the key business cases for this tech in the pipeline space?

Um, can you give me the rundown how, talk me through how this works.

Yeah.

So I, I joined in 2019, uh, coming out of a master's focusing on modern sensory science techniques.

Uh, and I came to Haas working with Lori Labrie, who had been managing the raw material program for, you know, four years.

Uh, she knew what she was doing, but she also recognized that the brewing world was changing with the needs for craft brewers.

So we transitioned from her program of that's Citra, it smells like Citra, into something that's more descriptive, uh, something that'll help us attain more granular detail regarding the diversity of aromas that exist within all the lots of Citra, you know, and every other 70 variety that we work with.

Um, part of this was, you know, unlike in some place, we have a lot of customers that come to Yakima during har- our harvest to do what is called selection.

Um, what, what trends are you seeing since applying Sensory Plus to the Australian crops?