Mm

... and then I show up at your doorstep, and then you get my newsletter, and then you see, hear my podcast, and then you see my video, and we're running a sequence of touches, like, that's when it gets powerful.

But so many people are single siloed, mostly in email.

They're sending email, email, email.

And I'm gonna just give you a stat.

Salespeople today, and this would include entrepreneurs, are sending at least eight times more email than they were four years ago, and they're getting about of an eighth of a result, right? They're getting a, just a, I mean, tiny, tiny amount.

Because AI is breaking email, and it's breaking email in a very bad way.

Like, those are timeless principles, right?

list.

So I'm...

I feel pretty certain I can say this publicly in a podcast, I think I have the biggest list in sales.

And I've curated that list for 20 years.

And email continues to be, from a marketing standpoint, one of the greatest mediums out there.

Now, it's struggling a little bit.

There are some things that are happening.

What's your

[laughs]

... over the fact that it didn't work, right? And, and then y- and then eight months later you go, "Hey, we really need to do this because we're not gonna be able to scale if we get there," and then you do it again, and you do it badly again because eight months is a long time and you already forgot why you screwed up the first time.

That's, that's the second thing, the, the failure to iterate.

And the third thing, and this is crucial, is that even if your founder is an absolute nutjob savant, okay? And, and I'm, I'm a nutjob savant.

Like, I've, I've got the same problems everybody else has.

Um, I'm that person, so it's e- it's so much easier to, to look at the speck in someone else's eye, trust me.

So, um, you don't get professional leaders on your team that can at least fill in the cracks that you create, so you've got to start there.

Yeah.