
JC Sanchez
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Aug 16, 2026
BTB Ep 527: Spotify and Claude offering AI transparency; Orphiq CEO JC Sanchez
44:10
44:20
44:26
50:36

Ryan KairallaHOST
How does your company find that balance? What is your pitch to artists about how AI can be a force of good for them?

JC SanchezGUEST
So our tagline that we went with for the company is literally the AI that lets artists stay artists.

JC SanchezGUEST
Because for us, the goal is to leverage this technology so that the human can stay the artist and the technology is augmenting it.
6 MINS LATER

Ryan KairallaHOST
um i assume that that's a problem that you're well aware of and you know try to address and and so like is that something that like orfic tries to be cognizant of when it when it creates social media ai powered solutions for artists so that we don't just get like one more artist like posting ai generated crap