Jazz

most important innovation in the history of disposable beverage containers

The Solo Jazz Cup.

You know the one.

White paper cup, big teal zigzag, purple squiggly running across the top.

Just about anything else people can convince nostalgic millennials and Gen Xers to buy.

So that's pretty remarkable when you consider that the original product was literally designed to be thrown away.

So congrats to the Solo Jazz Cup.

You weren't fancy, you weren't expensive.