How did it come about?

Look, it is one of the most horrific things that have ever happened in this country, including to my family personally.

My brother, Glenn Winnick, he was my junior by three years, I'm the middle of three boys, was killed on 9-11.

Glenn was a partner at a big law firm called Holland and Knight.

Their offices were located just two blocks from the World Trade Center in Manhattan.

Glenn lived in the city and he responded.

He helped evacuate the Holland and Knight law offices and then headed on foot into the South Tower to save lives.

So what did that look like? Kind of take us through the last 25 years.

What is that experience for you? What's going through your heart, your mind and your soul? Like what's happening?

We got to know his colleagues pretty well, pretty quickly.

I had known some names at the law firm because Glenn was a great storyteller and I'd hear these names over and over again.

And this was going on at work or that was going on at work.

And But I didn't know any of them personally.

And so as a family, we were navigating this with the firm, who all ran for their lives as well as they should have.

They weren't of Glenn's training.

So can you tell me about that experience that I think is very important?

How do you think we've done with that? How do you think, as a country, we've kept that promise?

I think well, but there's a lot more work to be done.

You know, there's been more than 100 million people born in this country since the attacks.

They have no direct memories of what happened in terms of the attacks or the aftermath.

And so we feel a sense of obligation in our organization to make sure that they understand the full story of 9-11 and that this tradition of doing good deeds is a way to honor those.

who were lost, injured, and sickened, and those who rose in service.

Doing good deeds on this day is one appropriate way to make a difference and to carry the tradition forward and help ensure the promise to never forget.

Does it get easier 25 years after every year that we do this? Does it does it get any easier? You

And for the next five years or so, Jay says they intentionally left the specifics up to individual Americans.

You want to donate blood.

You want to send letters to the troops.

You want to clean up a local park.

You want to go to a nursing home and give company to people who might be otherwise alone.

Whatever works for you.

Just do something.

It's

So where were you? What was your story of that day and those months that followed?

I was right here in my home office.

It's about an hour north of Manhattan.

And I had been on the phone with a friend who said, did you hear what happened downtown? And I said, no.

And he told me.

And I turned on the TV in my office just in time to see the second plane hit.

I knew Glenn.

It took six months to find Glenn's remains, because right in that spot, a temporary ramp had been built down into Ground Zero, which was a giant pit.