
Jason Willis-Lee
Madrid-based Spanish/French-to-English medical translator (MITI) and medcomms specialist with ~26 years in clinical trials translation; founder of The Entrepreneurial Translator coaching practice.
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Sep 22, 2026
Stand Out by Narrowing Your Niche | Jason Willis-Lee
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Jason Willis-LeeGUEST
Have you ever listened to a podcast episode, thought that was really great, and then forgot the name of the guest by the time you got to your car? If you're honest, the answer is yes.

Jason Willis-LeeGUEST
If you're a podcast guest or hoping to become one, here's the uncomfortable question.
Messaging That Sells: How Personal Brands Can Communicate Value Clearly - Jason Willis-Lee
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Favour EtuHOST
yeah okay so before we start off can you please tell me or um tell me about your perspective about um Personal branding, I would love to know that.

Jason Willis-LeeGUEST
I started training as a student doctor and then I went into clinical research for a while.

Jason Willis-LeeGUEST
So I'm very connected to the medical translation and now the linguistic validation sectors, which is cultural equivalence of clinical trials.

Jason Willis-LeeGUEST
And I find that personal branding, which I got very interested in in the last couple of years through storytelling and copywriting, It helps you create a very powerful differentiator in the online language services market, which is my industry.
6 MINS LATER
🩺 How MedComms Leaders Turn AI Into a Patient-Centric Advantage | Featuring Jason Willis-Lee 🤖
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7:51Emmanuel RoseHOST
I don't know that I would have ever had, I never would have had time if I hadn't been able to partition out and carve out some activities that software could do for me now in a meaningful way.

Jason Willis-LeeGUEST
yes yeah that's incredible i i think it it it is freeing up time so it's a force multiplier it's basically using ai for productivity reasons so that's the e of the bridge uh efficiency uh it's great you're finding time to to learn uh i'd love to learn that i'd love spanish guitar so that's maybe something you've given me an idea of that I think AI is here and obviously galloping forwards.

Jason Willis-LeeGUEST
We're paying hundreds of billions of dollars into these data centers in your area of the world, in North America.