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Jason Willis-Lee

Jason Willis-Lee

Madrid-based Spanish/French-to-English medical translator (MITI) and medcomms specialist with ~26 years in clinical trials translation; founder of The Entrepreneurial Translator coaching practice.

Sep 22, 2026

0:01
You're listening to Podcasting Made Simple.
0:04
Let me ask you something.
0:06
Have you ever listened to a podcast episode, thought that was really great, and then forgot the name of the guest by the time you got to your car? If you're honest, the answer is yes.
0:16
We all done it.
0:18
If you're a podcast guest or hoping to become one, here's the uncomfortable question.
0:23
Are you that forgettable guest? Here's the truth.
0:58
yeah okay so before we start off can you please tell me or um tell me about your perspective about um Personal branding, I would love to know that.
1:13
Yeah, so I'm a medical translator, as you said.
1:16
I've been working for 26 years.
1:19
I started training as a student doctor and then I went into clinical research for a while.
1:24
So I'm very connected to the medical translation and now the linguistic validation sectors, which is cultural equivalence of clinical trials.
1:33
And I find that personal branding, which I got very interested in in the last couple of years through storytelling and copywriting, It helps you create a very powerful differentiator in the online language services market, which is my industry.
1:47
So first of all, storytelling builds trust and connection.

6 MINS LATER

8:09
And
7:51
I don't know that I would have ever had, I never would have had time if I hadn't been able to partition out and carve out some activities that software could do for me now in a meaningful way.
8:03
yes yeah that's incredible i i think it it it is freeing up time so it's a force multiplier it's basically using ai for productivity reasons so that's the e of the bridge uh efficiency uh it's great you're finding time to to learn uh i'd love to learn that i'd love spanish guitar so that's maybe something you've given me an idea of that I think AI is here and obviously galloping forwards.
8:35
We're paying hundreds of billions of dollars into these data centers in your area of the world, in North America.
8:41
I don't think this $20 a month model is sustainable.
8:44
I think it will be $200 a month in a few years, maybe by 2020.
8:49
So I think there's a shock we're going to get.
8:52
I'm getting my $20 worth.
11:40
little bit of a connected activity in order to get exactly what you want.

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