What have you been doing both on the front end and perhaps the back end as well?

Yeah.

So at the front end in particular, we've already got a fairly slick system, but there are so many options out there at the moment that can further make that process a lot more seamless, not only for us and our internal staff, but also importantly for our brokers and their clients.

That allows us to respond to them within sort of half an hour of doing the initial scenario chat.

We can have a indicative term sheet in their inbox within 30 minutes.

So that's going to allow us to not only speed up that initial process, but give the customer some certainty around the type of business that they're dealing with.

which would give them comfort with moving forward and moving ahead.

How do you guys square that of being able to innovate in tech, being able to streamline your processes to get that speed, but also be able to capture the nuance of each client?

So tell us, what were you doing before you became a franchise owner within Pinch a Penny?

Yes.

So I was I was quite on the opposite end of the business spectrum.

I was in corporate America working for a big health care conglomerate in the southeast.

Did that for a number of years, had various roles, which led me to realize, OK, I have a lot of duties at this place, which I enjoy and I love.

But I have four children.

who were very active in all of children things.

What do you get from the franchisor versus what are you doing to just connect with your customers and find new customers and keep your customers coming back?