Are they some of the things that you're seeing? What- I mean, what are you seeing in the market?

Yeah, I'm seeing all of those things and I think it, it comes down to how users interact with the web is changing due to the AIs and these agents and a- and all of these things, and where people are sourcing their information has moved, right? And so you used to go to a search engine, search for what you were trying to find.

You'd get a list of websites, you'd click through a few of them, might find what you want, and then you dive in and go from there.

Well, now you're not doing that at the search engine level or you're doing it, but you still probably have a search engine, but you're doing it with an AI layer on top of it and you're asking a question and the AI is having a conversation with you about, "Well, here's what I know about this and here's some places for it," and not necessarily presenting a link for you to go to, whereas that was, you know, what you got before.

As soon as it's a conversation, "Oh, here's your answer, here's what you need to know" thing.

And we can debate the quality of that over and over again, but that's how people are choosing to integrate, and I see it with non-tech folks, like my family, how they're interacting with the web.

It's fundamentally changing.

JK?