Jason Goldberg

And again, by this time, if you have heard this, there's been a ton of great recaps out there.

I, I highly encourage people to look at the Jason and Scott Show, uh, one of my favorites.

They're, they're back.

They are, like, content loaded.

I mean, the couillons on an earnings call in October to put that out, the trillion dollar.

He does that because he's hedging.

And Scott and Jason talked about this and everybody's talking.

He's hedging.

[upbeat music]

Today I'm joined by Jason Goldberg, General Manager of Automotive Ad, The Trade Desk.

Most car shoppers have already picked the brands they'll consider before they ever search, but plenty of dealers still spend nearly every ad dollar on Google and social.

Jason breaks down the 60/40 brand-to-performance split that's delivering 3X the results, how to buy streaming TV by audience instead of by network, and how to prove which ads actually sold the car.

And of course, if anyone wants to reach out to you, we'll add your contact info in the show notes below.

So thank you for, for the insights.

Jason Goldberg, The Trade Desk.

Jason, thanks so much for joining us on the podcast and sharing your insights.

Thank you, Marie.

Which has nothing to do with the fact that I was following Jason Goldberg for years as I was in this misery.

I loved my job, but it wasn't what I needed and wanted.

I was overwhelmed.

[laughs]

Um, uh, joining us today is a very sneezy Jason Goldberg.

[laughs]

Uh, he's gonna be helping me co-host this one.

Yeah.

And we discovered this is our one-year reunion.

We had you on the Jason and Scott Show-

That's right