
Jason Dobbs
Head of Demand Generation at Kumo AI; AI & Growth Marketing Leader and GTM Engineer with expertise in context engineering and martech
2
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Jul 7, 2026
227: The Correlation masquerade (The Dungeon of martech architecture, part 3)
5:20
5:37
5:41
5:51

Jason DobbsGUEST
You know, when teams go from like, oh, here's a big pile of data, like aka our warehouse, and here's an agent, and we're just going to throw it on top and expect it to like,

Jason DobbsGUEST
So, you know, I think selfishly I have a unique viewpoint just because of where I'm at at Kumo.

Jason DobbsGUEST
You know, like I talked about our whole like thesis, essentially the structured relational data warehouse is oftentimes the highest signal context in the business.

Jason DobbsGUEST
You know, so we're built to connect to that, turn relational context into, you know, real life, like kind of business outcomes and push those into operational workflows with explainability.
226: The Eye of context (The Dungeon of martech architecture, part 2)
7:42
7:48

Jason DobbsGUEST
But the moment you ask like the simple follow-up questions, like, and that's why explainability is so important.

Jason DobbsGUEST
Like, okay, well, why did you choose this account? Or why is that happening now? Or what data drove this decision? You know, the logic started to thin out.
23 MINS LATER
P
30:47Phil GamacheHOST
But Jason Dobbs, he describes what the layer of our context bundle has to include before any agent gets real authority over a workflow.
