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Jason Dobbs

Jason Dobbs

Head of Demand Generation at Kumo AI; AI & Growth Marketing Leader and GTM Engineer with expertise in context engineering and martech

Jul 7, 2026

5:18
He describes it like this.
5:20
You know, when teams go from like, oh, here's a big pile of data, like aka our warehouse, and here's an agent, and we're just going to throw it on top and expect it to like,
5:32
it's like nothing.
5:32
The answer every possible like use case under the sun.
5:36
Right.
5:37
So, you know, I think selfishly I have a unique viewpoint just because of where I'm at at Kumo.
5:41
You know, like I talked about our whole like thesis, essentially the structured relational data warehouse is oftentimes the highest signal context in the business.
5:51
You know, so we're built to connect to that, turn relational context into, you know, real life, like kind of business outcomes and push those into operational workflows with explainability.
7:30
I mean,
7:30
I think what we were seeing looked polished enough to be operational.
7:35
At first glance, you know, the scores look precise.
7:37
The summary sounded coherent.
7:40
The recommendations felt data backed.
7:42
But the moment you ask like the simple follow-up questions, like, and that's why explainability is so important.
7:48
Like, okay, well, why did you choose this account? Or why is that happening now? Or what data drove this decision? You know, the logic started to thin out.

23 MINS LATER

30:47
But Jason Dobbs, he describes what the layer of our context bundle has to include before any agent gets real authority over a workflow.

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