Jason Cohen

And you've seen like

I recently brought my group that I coach to see Jason Cohen at WP Engine.

I mean, they've built I think it's 100 million a year company in like six, seven years.

Does it blow your mind? It blows my mind that like WordPress is so big.

It's funny, I sent this to many founders I know to get testimonials and endorsements for the book.

And when I send it to Jason Cohen, he's like, "Yes, this is the stuff we talk about, but no one's put it in a book.

Like, this is the most definitive guide to early stage validation and all the stuff that we tell people to do." And it is.

This is m- my longest book, I think.

It's almost 300 pages.

So Jason Cohen had kind things to say about it.

Rand Fishkin, Noah Kagan, Hiten Shah, Courtland Allen, Peldi Guilzoni, ADP and R, Arvid Kahl, Omar Zenhom, Val Soapi.

Just got a lot of really great feedback and comments about the book.

And number five, close out the session.

As I mentioned, I wanna share an exclusive Fireside Chat that I had with Jason Cohen, the co-founder of WP Engine, a WordPress platform, they just cracked 100 million in annual recurring revenue, raised 250 million and I had the privilege of sitting down with him at a boardroom with about a dozen of my coaching clients that are two million plus in annual recurring revenue so really scaling and growing, you know, double, tripling every year and Jason just unpacked some of the uncommon challenges and solutions that I hadn't heard anywhere before around how to prioritise product roadmap or opportunity

My guest today built two billion dollar companies on the opposite idea.

Jason Cohen is the founder of WP Engine and SmartBear, two unicorns, and for almost 20 years he's been writing with unusual honesty about the inner life of building companies at a site called A Smart Bear.

His new book is called Hidden Multipliers.

It's ostensibly about restarting growth with the team and the budget you already have, thinking about churn, pricing, profit, all of it.

[laughs]

"And it has these little ridges, so it feels good, and you wanna go write in it."

That is the only way to optimize your morning routine, and Jason Cohen will sell you said notebook and pen-

That's it

And that's the problem.

Jason Cohen from WP Engine was talking about this with Ross Simmons on his, not Ross, Ross Hudgens, excuse me, the two Rosses.

I know, there's two Rosses

in search.

And then, you know, as an entrepreneur, a multi-time entrepreneur, and I had the opportunity to kind of just share experiences.

He just played such a meaningful role in my life, particularly as an early investor in Bizarre Voice, but also then an early investor, like the first investor after Jason Cohen and WP Engine.

And his work as a champion of entrepreneurs in building the capital factory, investing in people, And, you know, he would say, you know, plant lots of seeds, water them and just, you know, see how it grows.

And he just had that kind of abundance mindset.

Exactly.

And well-deserved.

And so, and Bill had just made an investment in, and this is in, you know, 2012, an investment in the fall of 2012 in WP Engine, in Jason Cohen.

Jason Cohen, this time is a, you know, four-time, this is his fourth startup investment.

So I think that this is not my concept.

This is, I think his name is Jason Cohen.

And he was the founder of WP engine.

And he has a personal blog and it's called something bear.