But then I see other people do that for more business purposes and business reasons that it actually is something that pencils out in the operation.

Yeah, I think some of the, the ways, uh, to build on what Chelsea said that I'm aware that some of these technologies, especially like GPS tags are coming in handy.

I know a lot of ranches in my coun- my part of the country, I mean big country out here, Colorado, Wyoming, Montana, Utah, Nevada, et cetera, and other places like that.

Bulls are expensive.

I mean, what are they averaging, 15, 16,000 now? More in the western states or the High Plains.

And so being able to know where they're at at all times, that's a big business expense that depreciates rapidly, right? If we can put a GPS tag in our herd bulls when we turn those cows up into the forest and if we can s- have some ability to understand how often they're moving.

"Hey, they're not with the cows.

So what do you guys have to say or what are you seeing with some of these digital recordkeeping platforms that are becoming more common and out there today?

So on these unintended consequences, maybe expand on that just a little bit more.

You bet.

I think it's interesting that we're in this.

We're starting to see some of these unintended consequences within what we just talked about and the infrastructure going in in Mexico to keep those cattle there feed and process.

And I think there will be obviously there's going to be additional that we don't know now.

I know Globally, when you step back and take a look at this, one of the unintended consequences or one of the things that's happened and is happening as our cow herd has shrank is there are some other places in the world that genetically have some very superior cattle just like us.

They don't necessarily have the infrastructure in place.

Yeah,