Mm-hmm.

Right? Uh, go and get a meta account and start advertising, right? Did that, to try that on our own.

Then we, then we like, "Okay, we're not doing it so well, so let's hire an agency," you know, uh, uh, for, for growth marketing, right? Let's, let's, let's, you know, hire some consultants to help us like think through how to like build a growth funnel, right? How to build ads, how to build landing pages, right? How to think about the, this, this whole growth funnel, you know, the top of funnel, mid funnel, low fu- like all these things that, you know, exist in, um, D2C marketing, we didn't have any experience in, you know? And, and, or very little, right? With the team I put together.

And so every year we got a little bit better, a little bit smarter, and we went from one agency to the next, and finally I built a in-house team, and that was tough.

That was tough.

We, you know, that was almost, you know, s- seven years ago probably, right? And, um...

you know, six years ago.

Yeah, yeah, yeah