Jantje Beton

And hearing that over and over and over again, to install some urgency with us, saying that we need to do something.

So we came up with this idea, but we also learned from Jantje Beton, which is a big foundation promoting playing outdoors for kids.

They published this big report saying over 40% of kids want to play out more, but they cannot find a friend.

And they basically had all of these statistics saying like this is a growing and urgent problem.