Janja Lalich

Right, yes.

I'm taking a, an excellent course right now through the Lalich Center on cults and coercion with Dr. Janja, and it's just been so in- Interesting, 'cause a lot of us are familiar with Steve Hassan's BITE model, behavior, information, thoughts, and emotions.

If anybody's trying to exert influence in those areas, you need to step back, take a look, 'cause it could be getting culty.

And Janja looks at other factors as well in her course, and some of the things like how exclusive is it? People love exclusivity.

They love to think...

And that's the secret sauce piece too, right?

That's an analogy.

I think I might've got it.

But it was in a...

There's a, there's a, a, a cult expert called Janja Lalich, and she wrote a book called Bounded Choice, which I think is a very accurate term.

So you're doing critical thinking in a bounded area, but don't go outside that area to do critical thinking.

Right.

Mm.

Yeah.

Was it Janja Lalich who said, "You just haven't met your cult yet"?

[laughs]

in the ways that it has.

If you're reading Stephen Hassan's and Janja Lalich's, the more academic ones, you've hit something, um, and you need the deep dive and the deep language for it.

I think ours is m- kind of a stopgap, if you will.

Yeah.