So I empathize with that.

Yeah, that was a big moment for us because we knew that what we needed to do was just get people to try the product one time, and it would sell itself.

So every time you're working on a brand or marketing, there's all different things about, you know, what do we have to do all, but we knew all we had to do is drive people to take one sip.

And that would be it.

Challenge number one is we had had to get Lenny, Jaime, and Arnie to agree to put the juices aside and to focus on the iced tea.

Why was that a problem? I mean, the only iced teas in the market were terrible Lipton and Nestea products in cans, and nobody was buying them.

And the taste was awful, so they were very skeptical.

I mean, you know, obviously you never fall in love with a pitch as a marketer, but still it has to be disheartening in that moment.