But why do you think this is happening? Why is Amazon getting stricter with their listing requirements and what you can do in there?

Yeah, well, I think it depends on, like, you know, it feels like there are, I would say, three things happening at the same time.

They kind of, like, landed at the same time, which is why it feels so sudden to sellers.

But some of them have already been there.

For instance, there are a lot of rules that didn't actually change that much.

But what changed is the enforcement.

And Amazon now scans listings automatically in real time.

But Like now with AI getting as good as it is, why aren't people just using AI to translate the stuff instead of, you know, use that rather than like say YLT? Like talk to me a bit about how that's transforming the landscape for you.

But why do you think this is happening? Why is Amazon getting stricter with their listing requirements and what you can do in there?

Yeah.

Well, I think it depends on like, you know, it's feels like there are, I would say three things happening at the same time.

They kinda like landed at the same time, which is why it feels so sudden to sellers, but some of them have already been there.

For instance, there are a lot of rules that didn't actually change that much, but what changed is the enforcement.

And Amazon now scans listings automatically in real time.

So actually the things you could get away with in 2023 suddenly feel suppressed in 2026.

[laughs]