When you have a level and over communicate things, then you're going to get yourself out of a world of trouble on the back end.

Yeah, that's so good.

I was just thinking about that.

One of the things I wrote down is how do you deal with returning clients? who paid the bottom of the barrel pricing.

Not always, but sometimes.

And expect to come back and be able to pay that same thing, even though you have years more experience, you have, you know, you've raised the bar in your own business and therefore had to raise your prices.

Like I can see how sending out an email and saying, hey, this is what's happening.

Yeah, that's so good.

A few things or what?

So I think that when you are talking about your brand, I like to kind of break it into, um, into these kind of smaller categories, right? It's the who, so it's knowing who you are called to serve.

So you show up in the right way, uh, knowing what your offer is, how you're created.

I like to say, what is the purpose that God's given you for this moment in time to to put out into the world? Who are those people that you're called to serve and how are you going to serve them with an offer or solution or something that you bring into the space? And then you need to know your why.

What is the mission behind that? What are the values that you bring into the space? And then kind of a weird kind of subset of all that is your voice that you use.

Not like I'm speaking with my voice, but also the voice of the adjectives.

And you have a calm voice or do you have a bold voice or do you have...

So tell me more about that.