What other things that maybe we might not be aware of is happening behind the scenes for production from sketch to sourcing and all of those things that is good for us to be aware of as we approach a brand like yours?

I think when you approach a brand like ours, a vendor, and you're building those vendor relationships, there's so much to look at.

I'll talk about two different parts to it.

One is our process creatively is all over the place.

It's organic.

It's structured.

It's in between.

Yeah