James Magnussen

That was in 2025 in February, where we did, um, a much smaller event with just two athletes.

It was James Magnussen, our first athlete, and Christian Golomi, our second athlete, and they both set out on a personalized protocol for them to see if they could break the world record in a 50-meter freestyle.

And at the time, the previous world record was set in 2009 by Cesar Cielo, Brazilian swimmer, and at the time, World Aquatics, so the official swimming events, were allowing those swimsuits.

And so because when we did the event in 2025, that was still the f- fastest time ever swam in the 50 freestyle, and it was swam in a suit.

And the, the thing that I kind of wanted to push on is this cult of optimization, this society that says there's a quick fix for everything, and we keep falling for this idea that there's a quick fix, that there's a shortcut everywhere.

And, uh, like James Magnussen, who has just been one of Australia's best swimmers, was very, very public that he was gonna go out and win a million dollars because he was gonna dope himself as much as he could and swim faster than he'd ever swum.

And he looked like The Hulk.

I mean, he looked so strong at the Enhanced Games.