James Lukaszewski

Page's Candace Steele Flippen said the data show that access, that is reporting to the CEO, access alone isn't enough.

But what I want to talk about mostly is what Jim Lukaszewski says about this.

Jim Lukaszewski, IABC fellow.

He's been actively on the circuit for many years, written many books, and has been a counselor recently.

to CEOs mainly in the area of crisis.

Joining me today from New York University is leadership professor Fred Garcia.

He and his colleague have put together the playbook for becoming one of the most essential members of your leadership team, especially in times of a major crisis or transitions.

Professor Fred Garcia, welcome to the podcast.

Well, thank you, Peter.

And the wheels came up on that one.

They had the CEO running around trying to explain how we were going to fix it.

Yeah, and I don't use the Cracker Barrel example because it happened just recently, but in a book that a colleague and I are putting out in a couple of months, we talk about how frequently even sophisticated companies fail to understand their key customer base.

So we start with Coca-Cola.