James Jannard

You need to keep talking about it over and over, and I talk about this inside of Oakley all the time.

Jim Jannard built a culture because he had a passion around what he believed in, and he was authentic in that belief every day inside the four walls of Oakley.

And crucially, to say the same thing, not a fresh, clever, clever variation of this vision isn't the solution.

Variation is you entertaining yourself.