James Hoffmann

We knew each other from coffee bar to coffee bar, the Nordic Barista Cup.

I mean, just, I was sitting there with you and James Hoffman and had a glass of wine and we were normal people.

Yeah.

Did he talk to you back then? Yes, yes, yes.

It's just to be a person that somebody wants to visit.

And what was my point now? But let's be

honest, you were a little pissed off when James Hoffman didn't say hello to you the first time you met

him.

I sort of did that first rewrite many, many years ago, but it kind of sat around because we didn't really know what to do with it.

And then by great fortune for a mutual friend, it got under the nose of James Hoffman.

Anyone into craft coffee will know he's like the UK coffee god.

And he liked it and agreed to write an introduction.

It is so exciting.

I mean, there are videos of James Hoffman from maybe five years ago where he talks about the London coffee scene.

And from five years ago until today, the amount of development that's happened is absolutely staggering.

So it is very exciting to think about what's going to happen.

We also reached out to, um, one of Jim's here at Coffee People.

Oh, yes, James Hoffman.

Yes.

And we were like, "Oh, would you be interested?" And he sent a really nice reply, but ended up not being able to do the...

Yeah.

I know that James Hoffman's doing that thing right now with a bunch of roasters where they partnered with a lady in South America and her farm.

And they offered four different beans with four different fermentation processes.

And like, here it is, you roast it.

The team in Arizona will continue to be known as the Wranglers, and likewise, the team in Chicago will be the Blitz.

Duesterberg bought the Arizona franchise from California businessman Jim Joseph and sold the Chicago squad to Dr. James Hoffman Jr. of Milwaukee.

Hoffman indicates former NFL coach Marv Levy will be Blitz coach.

Terms of the transactions were not announced, but sources put the value of each franchise at about $7 million.

Just make it as fast as possible.

Anybody else in the chat? Watch James Hoffman as much as I do.

You know, what's cool about the Chemex.

It was designed in like the forties, 1940s.