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James Gratzik
James "Jim" Gratzek, Ph.D., is Director of the University of Georgia's Food Product Innovation and Commercialization Center (FoodPIC) in Griffin, Georgia.
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Sep 15, 2026
ILA Nutrition: Adaptogens, Energy Bars, and Food Innovation in Georgia
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13:12James GratzikGUEST
So this facility, UGA Food Innovation Center, also called Food Pick, is here to really get folks started from concepts, working with others, bar designers, flavor companies, packaging companies, putting it into a format that can be scaled up, and then doing a scale up like this.
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13:37James GratzikGUEST
In a real live bar factory, Those might create 1,000 bars, 400, 500 bars a minute.
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13:45James GratzikGUEST
We'll be lucky if we get 10 or 20 off this line, but that's enough to get started and create some legitimate sales samples, marketing samples, and eventually samples that will be sold in a store to do market validation.
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14:01James GratzikGUEST
At that point, Mr. Kelly will have his plant up in Covington, And I suspect we'll be involved there in translating what we've learned here into that plant.
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15:28James GratzikGUEST
We're doing the final mix of the dough, which we'll place in a surge container and then it will go into the extruder.