And you highlighted a really important but fascinating point in the talk about what this partnership or work could generate, the intellectual property or the IP that's going to be produced from this, and that IP being the graveyard of all ideas and, and not to go in with the IP approach when we start having these conversations, which I, I can personally relate to, but I, I suspect there's many people listening to this at home that are sitting there going, "What? IP's the graveyard of ideas? Really?" Do you want to explain that a bit more for us?

Yeah, sure.

So I've been involved in these conversations on both sides, on the, you know, or all three sides, the clinical side of the kind of conversation, the academic side, and the commercial side.

And maybe I just notice it more when I'm operating on the commercial side, but it's noticeable.

But one thing that is raised often early is the concept of IP, ownership, revenue share, these kind of things.

And I think that is such a bad philosophy because, because it will kill an idea.

As soon as, you know, my analogy in the talk was like, you don't-- you, you, you start dating someone, you don't, you don't sort of say on the third date, "Right, let's get, let's just get some plans in place for if we get married and then divorced, who, you know, who keeps the dog?" That's not the best place to start.

We can look at the UK first and maybe even internationally, but what are we doing at the college level, at the association level nationally in the UK to sort of get ourselves on this AI train before it leaves the station? And how can people at home listening to this contribute to that?