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James Ballas

Film editor

Aug 10, 2026

PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

How Podcast Attribution Unlocks More Ad Revenue with Jim Ballas of Magellan AI

Aug 10 · 45m

Norma Jean Belenky
Norma Jean BelenkyHOST
27:57
Non-English speaking regions, yeah.
Jim Ballas
Jim BallasGUEST
27:59
Yes, non-English speaking regions.
Jim Ballas
Jim BallasGUEST
28:00
So Germany, France, they're growing.
Jim Ballas
Jim BallasGUEST
28:03
It's nice to see that also happening.
Jim Ballas
Jim BallasGUEST
28:05
It's not like it's only here.
Jim Ballas
Jim BallasGUEST
28:07
We just started measuring Spain.
Jim Ballas
Jim BallasGUEST
28:09
We didn't have enough data to have in the last couple months.
Norma Jean Belenky
Norma Jean BelenkyHOST
31:06
Well, Jim, what's a campaign or use case where a client used Magellan data in a way that really like moved the needle?

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