... what was this year a new thing for you that was like, "Okay, this is worth, like, my friend checking out and, and looking at here in the future"?

So I'm still, like, super hung up on that chipped golf ball.

Um, it, it's the best...

It's not the first, uh, they're not the first people to try to do that, right? Like, it's been around for a little bit.

There have been iterations.

There's one company who sends a mass email every year that says they're introducing the same thing, and they haven't for like six years.

Um, but Chipped is, like, basically ready to go.

Sure could've.