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Jake Hoffman

Jake Hoffman

Aug 17, 2026

29:11
H- how did you end up here? And give us kinda the, the backstory a- a- about you, as well as your organization, man.
29:18
Well, I came here, uh, Austin, our CEO, started the company, and he, uh, convinced me to join a long time ago whenever I was about to go to Chicago and be a, a quantitative options trader.
29:30
He convinced me to come into this world of logistics instead, and, uh, the rest is history.
29:35
Um, but our, our product as a whole, we track international shipping containers around the world for our freight customers.
29:41
Uh, visibility and execution, super important to make the caveat of execution as well.
29:47
And, uh, the big thing we do is the data is great.
29:50
We get data from ocean carriers, from satellites, uh, from the terminal operating systems themselves, from the rail carrier, and we join all this data together and make sense of the chaos that is data for international shipping containers.

7 MINS LATER

37:24
Yeah
29:11
How, how did you end up here, and give us kinda the, the backstory a- a- about you, as well as your organization, man.
29:18
Well, I came here, uh, Austin, our CEO, started the company, and he, uh, convinced me to join a long time ago whenever I was about to go to Chicago and be a, a quantitative options trader.
29:30
He convinced me to come into this world of logistics instead, and, uh, the rest is history.
29:35
Um, but our, our product as a whole, we track international shipping containers around the world for our freight customers.
29:41
Uh, visibility and execution, super important to make the caveat of execution as well.
29:47
And, uh, the big thing we do is the data is great.
29:50
We get data from ocean carriers, from satellites, uh, from the terminal operating systems themselves, from the rail carrier, and we join all this data together and make sense of the chaos that is data for international shipping containers.

7 MINS LATER

37:24
Yeah
6:35
So I really just want to ask you about that.
6:37
Sure.
6:38
I think AI native, like for us and for a lot of companies when they describe it, it's just like everything that we do internally and externally day to day involves AI.
6:50
And so I think that's an important distinction to make is like, We may not.
6:54
And we do now.
6:55
We advertise it as in our, you know, you said the AI global freight operating system as we tell our customers about it.
7:00
But there was a time where we didn't because it felt like just seeing AI was a marketing play in itself.

29 MINS LATER

36:02
What would you say to those about trusting AI? What's the basis of that? How do you build towards it? What does that look like?

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