
Jake Hoffman
3
APPEARANCES
3
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024
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Aug 17, 2026
How a Georgia Tax Preparer Scammed Independent Truckers in a 54-Count Indictment | WHAT THE TRUCK?!?
29:11
29:18
29:30
29:35
29:41
29:50
Malcolm HarrisHOST
H- how did you end up here? And give us kinda the, the backstory a- a- about you, as well as your organization, man.

Jake HoffmanGUEST
Well, I came here, uh, Austin, our CEO, started the company, and he, uh, convinced me to join a long time ago whenever I was about to go to Chicago and be a, a quantitative options trader.

Jake HoffmanGUEST
He convinced me to come into this world of logistics instead, and, uh, the rest is history.

Jake HoffmanGUEST
Um, but our, our product as a whole, we track international shipping containers around the world for our freight customers.

Jake HoffmanGUEST
Uh, visibility and execution, super important to make the caveat of execution as well.

Jake HoffmanGUEST
We get data from ocean carriers, from satellites, uh, from the terminal operating systems themselves, from the rail carrier, and we join all this data together and make sense of the chaos that is data for international shipping containers.
7 MINS LATER
How a Georgia Tax Preparer Scammed Independent Truckers in a 54-Count Indictment
29:11
29:18
29:30
29:35
29:41
29:50
Malcolm HarrisHOST
How, how did you end up here, and give us kinda the, the backstory a- a- about you, as well as your organization, man.

Jake HoffmanGUEST
Well, I came here, uh, Austin, our CEO, started the company, and he, uh, convinced me to join a long time ago whenever I was about to go to Chicago and be a, a quantitative options trader.

Jake HoffmanGUEST
He convinced me to come into this world of logistics instead, and, uh, the rest is history.

Jake HoffmanGUEST
Um, but our, our product as a whole, we track international shipping containers around the world for our freight customers.

Jake HoffmanGUEST
Uh, visibility and execution, super important to make the caveat of execution as well.

Jake HoffmanGUEST
We get data from ocean carriers, from satellites, uh, from the terminal operating systems themselves, from the rail carrier, and we join all this data together and make sense of the chaos that is data for international shipping containers.
7 MINS LATER
559: From AI Hype to Business Value: The Future of Supply Chain Intelligence, with Gnosis Freight
6:38
6:55
7:00

Jake HoffmanGUEST
I think AI native, like for us and for a lot of companies when they describe it, it's just like everything that we do internally and externally day to day involves AI.

Jake HoffmanGUEST
We advertise it as in our, you know, you said the AI global freight operating system as we tell our customers about it.

Jake HoffmanGUEST
But there was a time where we didn't because it felt like just seeing AI was a marketing play in itself.
29 MINS LATER
36:02
What would you say to those about trusting AI? What's the basis of that? How do you build towards it? What does that look like?

