
Jake Hardy
Founder & CEO of Sokito, a London-based sustainable football boot company that uses recycled and bio-based materials; named to Forbes 30 Under 30.
3
APPEARANCES
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PODCASTS
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Aug 25, 2026
EP220: Encyclopedia of Menhaden Management
21:46
22:32
22:45

Jake HardyGUEST
I, I just got to say that the, again, it's, it's sometimes hard to understand the relative scale of these numbers and I'm getting so sick of the ASMFC having the same problem, where in the last meeting, the cut that was proposed as an option at the end of the slides there was a 20% or what the TC is going to evaluate for this fall meeting.

Jake HardyGUEST
In reality, it's going to take more than a 30% cut, which was added to the list of options.

Jake HardyGUEST
We would need at least a 40% cut to get to where the technical committee wants and hopefully where ASMFC wants the fishery to be, which is fishing mortality at the target.
15 MINS LATER
EP212: Is Striper Fishing Incredible!?
24:11
24:20
24:33
24:57
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24:00Tony FriedrichHOST
Jake, what are you seeing out there in the surf, buddy? Are they solely, if you find the bunker, you find the bass, right?

Jake HardyGUEST
Yeah, well, it might be the time for me to confess that I got a little toy skiff, so I'm not always in the surf in the middle of the night.

Jake HardyGUEST
But I have not seen any bunker, and it's all a herring bite, even though there's plenty of little sand eels and other baits around.

Jake HardyGUEST
But reflecting on the time in Long Island has been interesting because... four to five years ago was pretty much the peak of the bunker bite in early spring.

Jake HardyGUEST
And as that bunker population dropped off and everybody has their theories, but I don't think it was the netters.
28 MINS LATER
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52:47Tony FriedrichHOST
Jake, especially since you have your My first skiff boat and you're seeing, you know, you've got,
Jake Hardy: Building Sokito, Sustainable Football Boots & Disrupting Nike, Puma & Adidas | E079
3:47
okay 29 today and like just getting right to the point you're going up against like the big dogs Nike Adidas and disrupting the market right disrupting working with soccer players where did you even think of the idea to be like I'm gonna get into football boots and
21 MINS LATER
