So I think maybe first question I'm going to ask for more of like the owner's side is as you built those other companies, what were the things that you watched for most in building? the characteristics of the people you're bringing in in an effort to either enhance your culture or protect the culture that you had?

Great question.

Oh, I love this.

Brings me to my HR days.

And no matter how long I haven't been an HR executive, some of the things will never leave my mind.

They're ingrained.

And bringing in, and this is not new information.

So