Jacquemus

Gucci has this really cute pair.

I think like Jacquemus has a cute pair, but I just can't like bring myself to buy them because I'm like, these are gonna go out of style in three weeks.

Yeah.

You know? Like, I can't keep up with the sunglass game.

And so then Duolingo comes in and says, "Look, we help people co-

Jacquemus.

We help people communicate, and so we're gonna, we're gonna kinda make fun of how most people aren't communicating the right way.

I, it was a great, it was a great campaign.

And, you know, we saw the early iteration of this last year.

A lot of brands were leaning into food in their marketing, and that was still marketing imagery, right? So brands like Loewe, Jacquemus were using everything from butter to bananas to bread in their marketing imagery because it was so evocative, but again, visually so.

So now brands are taking this marketing approach a step further by really showing up in the spaces where the food actually lives, where consumers are interacting with it, you know- We all know that scent is most strongly associated with memory.

It's something so-- There's something so memorable about being able to connect with something you can smell, taste, you know, the brand can show up in a different form.

It comes, and it's like I open the package and my shirt's not there So why didn't you [censored] report it?

So I reported it, and then Jacquemus was like, "It's not our problem.

Like, it's the DHL or, like, the delivery people's problem." And then I reach out to the FedEx people, and I'm like, "Listen, there was, like, nothing in there." But, like, there was, like, no proof of anything.

Like, I think what happened is, like, when the delivery guy, like, was going to deliver it, he found out, like, it was an expensive package, so he probably, like, looked inside and, like, took my stuff, and then he replaced it with shower curtains.

So I open the box, and it was-

But it was a Jacquemus box?

Yeah, it was a Jacquemus box, and then inside was- were shower curtains.

If you live with diabetes or deal with low blood sugars, you know the drill.

Okay, strike one.

Next one is Jacquemus.

I have no idea.

We're going to have to go check Duolingo after this.

I would probably

have to say Jacquemus.

Yes, obsessed.

I just love their world building.

Mm.

Or like a Jacquemus logo.

Yeah.

Where he has that tiny J in like the loophole of his, like, jeans.

I had a chance to work with wonderful people.

And today, in my cap table, I have people like the CEO global for Jacquemus.

I have the ex-head of acquisition for L'Oreal USA.

I have people from Coty, like, very grateful because those people... trust in me with their money, but also where, you know, those people I could call when I was doubting, when I was sad, stressing out.

I think that's, well,

I mean, I mean, Jacquemus is all about luxury and, um, you know,

yeah.

Premium individuality, you know, when you have that on feet.