
Jacob Moller Korsgaard
Director of Pricing at Danfoss, leading global pricing for Danfoss Climate Solutions with 15+ years of B2B pricing experience.
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Sep 28, 2026
How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard
6:05

Mark StivingHOST
So let's talk about inflation and how is it that we should be thinking about pricing in this world of inflation? Isn't the answer just raise prices? Obviously, we know that's not the answer, but go ahead.
6:21
So, of course, we need to raise our prices when our costs are going up significantly, and that That is, of course, something we have seen during the last two years here.
6:30
After a little break that we had after COVID, it was basically the same situation that for different reasons, your costs will go up on different raw materials, on freight, on fuel, more or less across the spectrum.
