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Jacob Moller Korsgaard

Jacob Moller Korsgaard

Director of Pricing at Danfoss, leading global pricing for Danfoss Climate Solutions with 15+ years of B2B pricing experience.

Sep 28, 2026

6:05
So let's talk about inflation and how is it that we should be thinking about pricing in this world of inflation? Isn't the answer just raise prices? Obviously, we know that's not the answer, but go ahead.
6:20
Well, it's part of the answer.
6:21
So, of course, we need to raise our prices when our costs are going up significantly, and that That is, of course, something we have seen during the last two years here.
6:30
After a little break that we had after COVID, it was basically the same situation that for different reasons, your costs will go up on different raw materials, on freight, on fuel, more or less across the spectrum.
6:46
And it has gone up very quickly and dramatically.
6:49
Terrace is just one example.
6:52
It can be all the spikes that we have seen.
7:55
First off, how frequently do you think we should be revisiting pricing?

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