Jacob Arabo

He comes to you where you already are with a case full of the loudest possible objects because the loudest objects photograph the best the photograph is the actual product that's being sold not the watch the watch is just the thing the photograph happens to be of and i want to be fair here because being fair is far more devastating than being cruel i think and because some of the men specifically the men listening own some of these watches and i have no interest in making anyone feel like a mark that's not my goal if you have any of these brands and you love them awesome But I want to know why you chose them.

Take a brand like Jacob & Co. Jacob Arabo built something genuinely impressive, like out of nothing.

And I don't want to pretend otherwise.

The Astronomia, for example, with its little flying tourbillon and tiny planets riding around the dial and rotating arms while this like hand-painted globe turns at the center is like a real and seriously well-engineered watch.

We saw people brand themselves like the Commissioner Steve Stout.

We've seen people like Jacob the Jeweler.

We all helped, and now he's globally recognized.

I mean, I love what Jacob is doing, right?