How is that correlated with your business and maybe the focus? Is that sort of scoped or shaped your business model and where you focus on? Or you can just tell us a bit more about your business.

Yeah, so I've had my business now for 10 years.

And when it started, I started it with a physiotherapist.

Now, our idea was to help people to access exercise as part of health care.

And 10, 11 years ago, when I was just starting into this business, it was exercise physiology was still quite obscure.

There weren't many of us.

I think it was less than 5,000 Australia wide.

Yeah.