J Records

All right.

In 2000, Clive founded J Records.

So he gets, he got kicked out of, so he got pushed out of Arista.

And so he founded J Records.

Now y'all know me.

I said, J Records? What the fuck does the J stand for? I was like, Jay Records? Come on, man.

It can't be this fucking obvious.

Let me go see what the fuck this shit stands for.

But one of them are, uh, when we first encountered Alicia.

She was just signed to J Records, and she'd just left a bad experience at Columbia.

So she was r- you know, she wanted, this was her first opportunity to really own her own production and, like, do it, get in there and do it.

And I got a call from, uh, Peter Edge at, and they just formulated J Records.

Uh, and they said, "Hey, we got a new artist.

Want you to go down to the studio.