Israeli wine

And what are we, what are we drinking right here, Adam?

Well, I put out a, a few rosés for us because, uh, firstly, rosé's in; secondly, it's a wine for me which is the quintessential Israeli wine.

Mm.

Now, that will surprise a lot of people.

And you drink it in a good mood.

Wow.

So to me, it's like an Israeli wine-

Yeah

And today we get to delve into a topic that is very dear to our hearts.

And it's one of the core reasons, if not the core reason, why we are in this together on this journey with Israeli wine.

It is a journey, by the way, because you go through hills and valleys, ups, downs, and wines in the road and forks in the road.

And that's a journey.

So this is not just wine that is a new thing on the block.

This is ancient wine being revived.

And Elena, wouldn't you agree that like, you know, up until the last few years, Israeli wine wasn't really known about, but now it's...

It's making a name for itself.