ironSource Ltd.
Founded in 2010, ironSource built the leading business platform for the app economy. Our mission is to help developers turn their apps into scalable, successful businesses. In 2022, we merged with Unity to build the world's only end-to-end solution for building, launching, and growing mobile apps and games. Follow the rest of our journey at: https://www.linkedin.com/showcase/unity-solutions-grow.www.is.com
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Search complete. 3 mentions across 1 episode found for "ironSource Ltd.".
Sep 16, 2026
Nebojsa RadovicGUEST
it was, you know, 20, 25% of the overall spend.
Nebojsa RadovicGUEST
Now, the reason when I say programmatic buying, essentially all the video networks and ad networks nowadays, such as Eplavin and Unity, which are the biggest ones, but also Liftoff that acquired Vungo, IronSource at the time was a separate network.
Nebojsa RadovicGUEST
I refer to them because we could either buy directly by working with IronSource like company, or you can buy programmatically through a DSP.
Nebojsa RadovicGUEST
So we bundled all of these together because it's the same type of buying to sort of like DSP or programmatic buying.
Eric SufertHOST
Yeah.
Nebojsa RadovicGUEST
More competition meant that again, more people could like, or more companies could spend money at scale on these channels.
Nebojsa RadovicGUEST
One thing that kind of made this situation even worse, this consolidation started to happen.
Nebojsa RadovicGUEST
IronSource and UDD are becoming one company.